{"id":813,"date":"2021-03-11T14:25:23","date_gmt":"2021-03-11T13:25:23","guid":{"rendered":"http:\/\/recover.jellyfishcreativestudio.be\/?p=813"},"modified":"2025-03-27T15:16:44","modified_gmt":"2025-03-27T14:16:44","slug":"les-startups-sous-les-projecteurs","status":"publish","type":"post","link":"https:\/\/www.recover.eu\/fr\/conseils\/les-startups-sous-les-projecteurs\/","title":{"rendered":"Les startups sous les projecteurs"},"content":{"rendered":"

Le 11 mars, c’est la journ\u00e9e internationale des startups. Mais, au fait, qu’est ce qu’une start-up?<\/strong><\/p>\n\n\n\n

Petite d\u00e9finition, d’abord..<\/strong><\/p>\n\n\n\n

Selon Wikip\u00e9dia, il s’agit d’une entreprise innovante nouvellement cr\u00e9\u00e9e, g\u00e9n\u00e9ralement \u00e0 la recherche d’importants fonds d’investissement, avec un tr\u00e8s fort potentiel \u00e9ventuel de croissance \u00e9conomique et de sp\u00e9culation financi\u00e8re sur sa valeur future. Sa phase de recherche et d\u00e9veloppement de produit innovant, de tests d’id\u00e9e, de validation de technologie, ou de mod\u00e8le \u00e9conomique est plus ou moins longue, avant sa phase commerciale, et son risque d’\u00e9chec est tr\u00e8s sup\u00e9rieur \u00e0 celui d’autres entreprises, par son caract\u00e8re novateur, sa petite taille et son manque de visibilit\u00e9. Les start-up s\u2019\u00e9tablissent g\u00e9n\u00e9ralement dans des p\u00e9pini\u00e8res d’entreprises, incubateurs d’entreprises ou technopoles, ou encore dans des hacker houses, sur des march\u00e9s innovants. Leur nombre cro\u00eet en particulier \u00e0 partir des ann\u00e9es 1990, avec la nouvelle \u00e9conomie (ou \u00e9conomie num\u00e9rique, \u00e0 l’origine de la bulle Internet). Elles peuvent \u00eatre financ\u00e9es par diverses formes de capital risque, business angels, fonds communs de placement dans l’innovation\u2026<\/p>\n\n\n\n

Qu’est-ce qui la diff\u00e9rencie d’une jeune entreprise?<\/strong><\/p>\n\n\n\n

Selon Steve Bank, entrepreneur dans la Silicon Valley, une start-up est une organisation temporaire \u00e0 la recherche d’un business model industrialisable, rentable et permettant la croissance. Une start-up exp\u00e9rimente. Elle analyse un nouveau march\u00e9 et teste son business model. Ce n’est pas encore une entreprise \u00e0 proprement parler. Elle peut en devenir une, ou se faire englober par une autre, ou encore dispara\u00eetre par manque de tr\u00e9sorerie. Une start-up ne se d\u00e9fini pas par sa jeunesse mais par son innovation, ses perspectives \u00e9normes de d\u00e9veloppement et ses importants besoins de financements. Parmi les startups les plus connues, on trouve Twitter ou encore YouTube. Mais tous les jours, partout dans les monde, des milliers de startups se lancent dans un garage ou un abri de jardin, sont rachet\u00e9es ou s’\u00e9teignent.<\/p>\n\n\n\n

Et en Belgique, pr\u00e9cis\u00e9ment?<\/strong><\/p>\n\n\n\n

En Wallonie, depuis plusieurs ann\u00e9es, le Digital Wallonia Startup Awards, nomine les meilleurs startups num\u00e9riques et tech wallonnes. Cette ann\u00e9e, les 3 startups laur\u00e9ates sont Oncomfort (qui a d\u00e9velopp\u00e9 une solution th\u00e9rapeutique non-m\u00e9dicamenteuse pour r\u00e9duire l\u2019anxi\u00e9t\u00e9 et la douleur du patient avant, pendant et apr\u00e8s un acte m\u00e9dical), MinT (qui a d\u00e9velopp\u00e9 la solution ISA permettant de d\u00e9tecter les chutes dans les structures d’h\u00e9bergement de personnes \u00e2g\u00e9es) et DNAlytics (qui d\u00e9veloppe des solutions de data mining et d’analyses de donn\u00e9es \u00e0 des fins m\u00e9dicales).<\/p>\n\n\n\n

En Flandres, chaque ann\u00e9e, De Bertjes r\u00e9compense plusieurs entrepreneurs. Cette ann\u00e9e, le laur\u00e9at de la cat\u00e9gorie Startups, est Become (un e-shop \u00e9co-friendly)<\/p>\n\n\n\n

Les startups et la tr\u00e9sorerie<\/strong><\/p>\n\n\n\n

On l’a dit, une start-up se d\u00e9fini entre autres par des besoins importants de financements (on parle souvent de millions d’euros). M\u00eame une fois obtenus les fonds de d\u00e9marrage (via crowdfounding ou business angels par exemple), la gestion de la tr\u00e9sorerie reste le nerf de la guerre. Si la start-up veut rester sur les rails, elle doit prendre des risques calcul\u00e9s. Tenir compte d’\u00e9ventuels retards de paiement, voire d’impay\u00e9s, est incontournable. Il leur faut donc pr\u00e9voir \u00e9galement d\u00e8s le d\u00e9part un partenaire de confiance pour le recouvrement de leurs cr\u00e9ances, car, en affaires comme ailleurs, mieux vaut toujours pr\u00e9venir que gu\u00e9rir.<\/p>","protected":false},"excerpt":{"rendered":"

Le 11 mars, c’est la journ\u00e9e internationale des startups. Mais, au fait, qu’est ce qu’une start-up?<\/p>","protected":false},"author":1,"featured_media":815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients"],"yoast_head":"\nLes startups sous les projecteurs - INTERNATIONAL RECOVER COMPANY<\/title>\n<meta name=\"description\" content=\"Une start-up, c'est quoi? 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